Markmedia

The shift

I read the following comment to a post on Valleywag [92 Percent of American Babies Have a Social Networking Presence]

Sure, drone on and on about the gas little Fetus-Susie is giving you, or about how proud you are of baby Spencer's first shit. I can easily block all that crap from my news feed. But seriously, when you're announcing big news to your family and friends, NOTHING should take the place of a personalized phone call, birth announcement, even an email. Things are just getting WAY too impersonal

Can you see the shift?

Sure, drone on ... But seriously, when you're announcing big news to your family and friends, NOTHING should take the place of a personalized phone call, birth announcement, even an email. Things are just getting WAY too impersonal

It is not that long ago that a "personalised phone call" was considered impersonal, not to mention an email.
Our perceptions shift and our outrage is relative to what the norm was when we were socialized. In a few years, when the first digital natives enter the workforce (they turn 18 soon) we will bemoan the impersonal way announcements are made and hanker back to the intimate FB days

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just a test, please ignore

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Social Media Mission Control

Monitoring social media is becoming a vital component in every (good) campaign/ad/pr organizations strategy. PepsoCo's Gator Aid have a dedicated team monitoring the brand.

In a recent AdAge article (it's worth reading the whole thing and watching the full version of the video) we can read:

"Gatorade Mission Control is credited with engaging consumers and informing the brand's strategy. The team has had more than 2,000 one-on-one conversations with consumers, while the brand's likes on Facebook have skyrocketed to 1.2 million, reaching the 1 million milestone a full five months ahead of schedule. Mission Control is credited with increasing mentions of G Series Pro, a subset of the G Series, by 9% on Facebook and Twitter"

Download now or watch on posterous

Video_Inside_Gatorade's_Social_Media_'Mission_Control'_-_Advertising_Age_-_News.mov (4551 KB)

 

How seriously does your brand take Social Media Monitoring? And where should it be done? At the Ad agency? The PR company? The Brand its self?

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