An excerpt from the Pew foundations round table discussion on the future of the newspaper:
If you could recommend one thing the newspaper industry should do differently what would that be?
John Carroll: The forty-year marriage of journalism and the modern corporation has failed. At the very time newspapers need enlightened stewardship, they are being actively harmed by their owners. Newspapers need a different form of ownership, one that values journalism, believes in public service and is unwilling to strangle newspapers for their short-term cash.
Paul Ginocchio: Get a new ad sales force, one that knows how to make cold calls and one that has no history of entitlement.
Lou Ureneck: Be bolder in their coverage of news. Seek truth over balance.
Rick Edmonds: Clarify to Wall Street that the news core must be kept strong, even at the expense of profit margins and earnings for a period of years because investments and experimentation in new media is essential.
Phil Meyer: Transfer routine content to online, starting with the stock pages. Use the savings to invest in higher quality and more specialized content. Invest in radical experiments to find the right combination of newsprint and online distribution.
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