In one of Vince's postings he says:
Once virtual worlds become markets the model for marketing, advertising and retail promotion will have to change from the current 2-D e-commerce model we have on the web to a combination of automated and mediated bodiless real-life interactions.
Now Reuters have started to do just that.
Adam Pasick, a Reuters’ media correspondent based in London, will serve as the news organization’s first virtual bureau chief in Second Life. He’ll be using a personal avatar, or animated character, and will be known as “Adam Reuters,” in keeping with the game’s naming system.
Starting virtual news agencies and/or newspapers in the digisphere will be a money making enterprise if handled with care and if informed by a real understanding of the informational needs of the citizenry of the virtual worlds.
Let the games begin :-)