Despite the fact that trust in journalism is decreasing on a global scale, a LexisNexis survey shows today’s consumers trust traditional media sources the most.
Half of those surveyed said that they would turn to network television for immediate news information in such situations, while the next most popular source was the radio (42%). Findings show that approximately a third of consumers (37%) would use daily local newspapers or cable news or business networks (33%), and a quarter of those interviewed would rely on Internet sites of print and broadcast media. In contrast, emerging media like Internet user groups, blogs and chat rooms would be used by (6%) surveyed.
Not surprising really as most people using the Internet have no idea how emerging media works even if they know it exists. This will change in time, so traditional journalists should not feel complacent. Quite the opposite.
The surveyed group consisted of:
More than 1,500 Americans between the ages of 25-64 were surveyed. These respondents were separated in to two groups, business professionals and consumers. 333 of the 1,500 respondents were defined as business professionals in executive- or management-level jobs. The remaining 1,167 were defined as consumers.