- Innovative technologies are changing the way the media industry operates.
- New electronic offers improve contact between media makers and media consumers.
- Despite personalization of programming, advertising will not be crowded out.
- Brand recognition will attract additional customers and foster further growth.
Nothing new here to close followers of the changing face of media markets, but worth looking at.
It may be that the pressure on media outlets to seriously go digital will come from savvy investors rather than from the journalistic leadership within the industry itself.
Thanks for the tip Eamon