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September 11, 2006



As someone who has struggled to make ISO standards work at a media organisation, I can assure you that they do not help to guarantee quality of journalism. They are a great tool to describe and improve the quality of your processes, but the final product depends on too many factors that cannot fit in well with a set of rules designed for manufacturing companies.

François Nel

Indeed. The point I hoped to make was this:
the quality of professional journalism in a digital age will depend on how effective we are at using technology as conversational tools to establish, build and maintain relationships with our users.

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